CASE STUDY

GAP

Linen Moves

Creator Campaign

the opportunity

Jungle was topping charts and trending across social with their track “Back on 74” and GAP said, “let’s dance”.

the insight

It’s a catchy track, “Back on 74”, it makes you want to move, the same way GAP’s new linen line inspires movement and comfort. Combine the two with a global network of creators and see what inspires them to move.

the solution

GAP’s agency Buttermilk tapped our talent Molly Shoots Film, a 35mm family photographer who takes a documentary approach to capturing young families in their most playful moments. She also happens to have two boys of her own that keep her on the move. With her camera in hand, styled in a fresh GAP linen fit, we released the energetic duo and got Molly moving.

:45 Social Reel

Molly's niche, yet highly engaged audience triggered a huge moment amongst her following.
- 11% engagement rate
- 8hr 35m of total watch time

GAP

Kids Spring Collection

Creator Campaign

the opportunity

GAP Kids and that Spring time feeling, there’s nothing quite like it. Kids being kids, outdoors, big smiles.

the insight

GAP Kids are stylish, colorful, carefree and fun. Meet a warm Califorina Spring day.

the solution

GAP’s agency Buttermilk once again tapped our talent Molly Shoots Film, fitting her and the kids in GAP’s Spring Collection. With California’s Super Bloom as the backdrop we took a little neighborhood stroll to some flower fields overlooking the Pacific Ocean and let her boys run free.