CASE STUDY
G-SHOCK
Women of Our Time
Brand Series
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We directed 1 episode of G-SHOCK's Women of Our Time Series with ambassador and World Tour Surfer Betty Lou Sakura Johnson. The episode celebrated her life on tour and what drives her passion.
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Shot on location with Betty Lou at home on the North Shore of Oahu.
G-SHOCK
Mavericks in Session
Brand Film
the opportunity
G-SHOCK makes some of the toughest watches out there and although they have a surf team they didn’t have a big wave surfer as part of the group. With big wave surfing on the main stage they wanted their products put to the test in the absolute meanest surfing conditions on Earth.
the insight
Mavericks is one of the scariest waves on the planet, could G-SHOCK survive a full winter on the wrist of one of it’s frequent hell man.
the solution
Introducing Nic Vaughan, a fearless big wave surfer from California who consistently puts himself on the biggest waves at Mavericks. We handed Nic a G-SHOCK at the start of the season and told him to keep it on his wrist when the waves reach over 30 feet high.
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We delivered various formats for Youtube and Facebook which were also displayed at Casio trade shows across the globe.
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A short film of big wave surfing action that follows Nic through his big wave season at Mavericks, including the wave that got him a XXL Ride of the Year nomination.
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Cutdowns for Facebook and Display.
:60 promo
:30 promo