CASE STUDY
sports research
Sweet Sweat Eco Trainer
Brand Campaign
the opportunity
Based on consumer trends towards wellness and sustainability Sweet Sweat needed a way in. Yulex natural rubber foam was the answer, a leading, eco-friendly alternative to petroleum based neoprene which their popular waist trainers were made from.
the insight
If Sweet Sweat was going into new territory with a line of eco-friendly products they needed to introduce a refreshed brand voice that reflected their commitment to wellness, progress and innovation while also embracing the company’s newly adopted brand platform “The Sport of Life”.
the solution
A commercial campaign built around the new Eco Trainer that focused it’s message on forward movement of mind, body and spirit.
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We crafted the campaign from start to finish and delivered all the creative motion + still assets to fuel the campaign across their website, digital, social and paid media.
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We crafted the direction of the campaign messaging and creative to bring Sweet Sweat into "The Sport of Life" with push into sustainability.
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Anchored with a hero :60 video we delivered cutdowns in various sizes and formats for organic and paid distribution.
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Captured alongside our video production we captured product and lifestyle imagery to land on Sweet Sweat's website, product pages, social and Amazon store.
:30 Spot
:30 Spot
:15 Spot v2
:15 Spot
