CASE STUDY

the opportunity

Surfer Magazine, “the bible of surfing”, has shared the voices of surf culture in print since 1960 but what would it look like if Surfer’s Youtube channel became a place of storytelling at that same caliber.

the insight

Something felt new about the direction Vissla was taking surfing, from their team to what they stood for, the Creators & Innovators. We bottled that up and created a partnership between two influential voices of the sport to further the conversation and culture around surfing.

the solution

A video series, in partnership with Surfer and Vissla, that shared stories about people in surf culture at the present moment, The Now. We embraced a diverse cast of talent across 11-episodes and featured people pursuing their own path and showed how surfing, in one way or another, gave meaning, inspiration or identity to their lives.